LOGAN POSTCARD
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USING A HAWAII POSTCARD AS INSPIRATION, I DECIDED TO MAKE A POSTCARD FOR HOME SWEET HOME.
PHOTOSHOP
USING THE QUICK SELECTION TOOL I SELECTED JUST THE MOUNTAINS FROM A PICTURE I TOOK IN THE CANYON LAST WEEK. I THEN INSERTED THIS IMAGE TO THE BACKGROUND OF MY POSTCARD.
PHOTOSHOP
USING THE SHAPE TOOL I INSERTED A HEXAGON TO BACK THE WORD "LOGAN". IN HOPES TO MAKE IT STAND OUT BETTER AND EASIER TO READ AGAINST THE BACKGROUND.
CONTRAST
IN THIS GRAPHIC I USED BOTH "DIN ALTERNATE" AND "SAVOYE LET" WHICH ARE TWO FONTS THAT ARE VERY DIFFERENT. THIS WAS WITH INTENTION TO BREAK UP THE PIECE AND HELP CARRY THEY VIEWER'S EYE THROUGH THE CARD.
PROXIMITY
HAVING "LOGAN", "UTAH", AND "EST. 1859" ALL WITHIN THE SAME SHAPE, IT MAKES IT OBVIOUS TO THE VIEWER THAT THESE THINGS ARE ALL CORRELATED AND RELATE TO LOGAN.
ALIGNMENT
EVEN THOUGH IT MAY NOT BE INCREDIBLY EXCITING, A STRONG CENTERED ALIGNMENT WAS THE ONLY ONE SUCCESSFUL FOR THIS PIECE. HOWEVER, THE LEFT ALIGNMENT OF "WELCOME TO" ADDS A LITTLE EXCITEMENT AND HELPS THE VIEWER TO NOT BE OVERWHELMED BY THE CENTER ALIGNMENT.
DESIGN
IN PHOTOSHOP I USED THE "ARC" OPTION WHEN WARPING THE WORD "LOGAN". WITH AN EXCITING FONT, AND THE ARC OF THE WORD, IT MAKES THE WORD STAND OUT AND FUN TO LOOK AT.
COLOR
I USED A COLOR SCHEME FROM THE ORIGINAL PICTURE. I IMPLEMENTED WARM COLORS TO TIE IN THE MOUNTAINS AND A TEAL THAT IS OBVIOUSLY USED TO BE THE SKY. THIS COLOR WAS USED AS A CONTRASTING COLOR FROM THE ORANGE OF THE MOUNTAINS.
Overall, I really liked the way this exhibit turned out. I do agree with the critique I received about making the "welcome to..." a little bit bigger. It sat small on the page and didn't have enough of an effect. I enlarged it and I think it is much much better now.